As a result, a digital video strategy has become a ‘must have’ not only for media companies, but also for organizations of all types, including fitness, e-commerce, sports and e-learning businesses, among others. Video now comprises over 80% of all traffic on the internet, and according to JW Player data, people are consuming over two hours of digital video each day, a 40% increase since the beginning of 2020. This financing arrives as the consumption of digital video continues its push to the mainstream. In the last year alone, the company’s video streaming grew by nearly 200%, while its live streaming delivery increased by over 400%.

Importantly, JW Player includes unique data-driven services and knowledge so that customers can more effectively grow and engage their audiences and generate more incremental revenue from their video investments. Started as a hugely-popular open source video player, JW Player’s API-driven video platform now empowers hundreds of thousands of customers to independently control and operate their mobile, OTT and Web video applications at global scale. In the days following the acquisition, JW Player has seen a material uptick and influx of sales and pipeline, especially in the LATAM and APAC regions. The funding round follows JW Player’s recent acquisition of VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions, that deepened the company’s offering to global broadcasters. With this financing, JW Player will accelerate product innovation to meet the rapidly changing demands of customers in today’s digital video environment, expand its global go-to-market footprint across sales, marketing and channel partnerships and continue to grow and invest in building a world-class team.

The latest investment comes on the heels of record video streaming growth and strong profitability during the previous 12 months. NEW YORK, J(GLOBE NEWSWIRE) - JW Player, the leading video software and data insights platform, today announced it has raised $100M in Series E funding from LLR Partners.

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